About This Demo
What You’re Looking At
Everything on this site is real — your menu, your prices, your photos, your reviews. The only thing that isn’t real yet is that it’s live at your own address.
Here’s how this happened. Saturday I got to see you again after fifteen years, and I drove home genuinely happy. Happy for you — the shop, the crew, the way you take care of your people, Kate and the studio, your family. You told me about all of it the way a guy talks when he’s been building something good for so long it’s just normal to him. It isn’t normal. It’s impressive as hell.
So Sunday morning I got curious and opened your website — and credit where it’s due: you did a good job. The photography, the descriptions, the reviews, Kate’s gallery (which stopped me in my tracks — she knows exactly what she’s doing). You built all of that. What was hurting you was never the design; it was the platform under it. Four ordering sites, a robot-check before your customers can buy a pizza, delivery living on someone else’s URL. Not your fault — it’s just what happens when a business outgrows the tools it started on.
And this — fixing exactly that — is what I do now. So I went down the rabbit hole, and what you’re standing in was live by Monday. Look around, order a fake pizza, poke at everything. Show Kate her page. Then let’s talk.
— Ryan
Same Bakery. New Front Door.
Right Now, Ordering Means Eight Front Doors
Every one of these is a separate site your customers have to find, and none of them talk to each other.
WordPress site
menus, no ordering
Square #1
Crabapple same-day
Square #2
Crabapple future
Square #3
Woodstock same-day
Square #4
Woodstock future
DoorDash storefront
delivery (old name in URL)
Gift card store
plus separate eGift page
Phone + PDF
custom cakes
One site. Everything.
Both locations · today or ahead · cakes · wholesale · gift cards
The Part You Already Got Right
You’re not on the DoorDash marketplace paying 25% — you’re using their drivers through a storefront and letting the delivery fee ride with the customer. That’s the smart version, and plenty of restaurants never figure that out.
Here’s What It Still Costs You
Today
6 systems
four Square sites, a DoorDash storefront, gift cards, phone-and-PDF cakes — and none of them share a customer list
This demo
1 system
every order, every customer, every cake inquiry in one place — on your own domain, owned by you
The costs today aren’t one big number — they’re a hundred small ones. The delivery page lives at a URL that still says “trattoria,” and it defaults to pickup. Ordering pickup means your customer picks the right one of four Square sites. The QR code on your printed menu sends your regulars to DoorDash’s domain, not yours. And every one of those platforms owns its slice of your customer relationships — the emails, the order history, the repeat behavior that makes a business sellable someday.
And here’s the part that makes this easy: you keep all of it. DoorDash’s own Drive API lets this site dispatch their drivers — on the kitchen’s schedule, under your name. Payments stay on Square. Orders can flow straight into your Square registers. Nothing you rely on gets ripped out; it all just starts reporting to one place that’s yours.
What your DoorDash arrangement actually costs per order — that’s a conversation, not a guess. We’d look at it together with real numbers.
Where This Could Go
The website is step one. The same system underneath it can grow into the things you’ve already been thinking about:
01
Self-Order Kiosks
Your kiosk plan is already 80% built — a kiosk is this same order page, fullscreen on a counter touchscreen. Online ordering makes it the short step, not the leap.
02
Your Own POS
Register screens that look and act exactly like what your crew already knows — nobody retrains — except it’s yours, and it ties both locations, the bakery, the pizzeria, and every commercial account into one system.
03
Inventory, Wired In
Recipes costed to the ingredient, and inventory tied straight to ordering and the website — when something runs low, the site knows: “only 3 left” or “sold out, back tomorrow,” automatically.
04
Wholesale Portal
Standing orders, one-click reorders, invoices — Alpine Bakers Inc. gets a front door of its own.
Owning It
You own the account, the site, the code, and every photo and word on it. This demo lives on my subdomain for show-and-tell; the real thing moves to alpinebakery.com — that switch is an evening of DNS, and I’ll do it with you.
Nothing you rely on changes: orders keep flowing where they flow today, DoorDash keeps driving, Square keeps processing. The difference is the front door is yours — one site instead of six, no robot-checks for your customers, and every visitor lands on a page you own.
The Honest Part
This site is a gift. Free, finished, no catch — because I’m good at this now, and your food deserves a front door as good as what comes out of your ovens. If this is as far as it ever goes, I’m glad I got to build it.
I’ll hook it into everything you already run — also free. And one sentence of business, then I’ll drop it: if you ever want to go further — inventory that knows your recipes, kiosks, the whole customized system — that’s work we could do together, and we can just talk about it. If you never want that, this is still yours.
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